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The Wye Valley Brewery Privacy Promises…

1. The good stuff

We only use your data to ensure consistent quality customer service.

2. Locked down

We protect your data like it’s our own.

3. Straight talking

We’ll always talk your language and have your back – no nonsense, no surprises.

4. No spam

You decide what and how you hear from us.

5. Just the essentials

Your info won’t just hang about – if we don’t need it, we’ll delete it.

1. Purpose of this notice

This notice describes our Privacy Policy. In other words, how we collect and use personal data about you.

2. About us

Wye Valley Brewery Ltd is a brewer of cask, keg and bottle-conditioned beer. We are registered in England as a company as: Wye Valley Brewery Limited; the registered company number is: 02830022; our AWRS No. is XBAW00000100202; The address is Wye Valley Brewery Ltd, Stoke Lacy, Herefordshire, HR7 4HG.

For Data Protection Legislation purposes and this notice, we are the ‘data controller’. This means that we are responsible for deciding how we hold and use personal data about you. We have appointed Michelle Churchill as our Data Protection point of contact, and is responsible for assisting with enquiries in relation to this privacy notice or our treatment of your personal data.

3. How may we collect your personal data?

  • You request information from us in respect of the services we provide and items that we sell and distribute.
  • You, your employer or our clients and suppliers engage us to provide our services and also during the provision of those services and delivery of products.
  • You, your employer or our clients and suppliers engage us to provide our services and also during the provision of those services and delivery of products.
  • You contact us by email, telephone, post or social media – for example, when you contact us when you have a query about our services or items we sell and/or distribute.
  • From third parties and/or publicly available resources.

4. What kind of information do we hold about you?

  • Your personal details such as your name and/or address
  • Details of contact we have had with you in relation to the provision, or the proposed provision, of our services.
  • Details of any services you have received, products purchased or point of sale distributed.
  • Our correspondence and communications with you.
  • Information about any enquiries you make to us.
  • Information from research, surveys, and marketing activities.
  • Information we receive from other sources, such as publicly available information, information provided by your employer or our clients.

5. How do we use personal data we hold about you?

We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.

Your name and contact details
How we use your name & contact detailsWhy?
Fulfil order requirementsWe’ve got to do this to perform our contract with you (it’s a bit hard to deliver your order if we don’t use your name and contact details!)
Send you service messages, i.e. order confirmations or calls upon delivery.We’ve got to do this to perform our contract with you, so we can complete your orders as smoothly as possible.
Sending you information by email, SMS or post, about our new products and services.To keep you up to date. We only send this with your permission.
Fraud prevention and detectionTo prevent and detect fraud against either you or Wye Valley Brewery – unfortunate, but absolutely essential
Your payment information
How we use your payment informationWhy?
Take payment, and give refundsWe’ve got to do this to perform our contract with you.
Fraud prevention and detectionTo prevent and detect fraud against either you or Wye Valley Brewery – unfortunate, but absolutely essential.

Your contact history with us

What you’ve said to us — for example, over the phone, e-mail, or on social media.

How we use your contact historyWhy?
Provide customer service and supportWe’ve got to do this to perform our contract with you, after all, you expect the best service from us
Train our staffSo that, when you contact us, you get the best possible customer service

You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we respect that.

Data retention

We will only retain your personal data for as long as is necessary to fulfil the purposes for which it is collected.

What do we consider when assessing the appropriate period of data retention?

  • The requirements of our business and the services provided.
  • Any statutory or legal obligations.
  • The purposes for which we originally collected the personal data.
  • The lawful grounds on which we based our processing.
  • The types of personal data we have collected.
  • Whether the purposes of the processing could reasonably be fulfilled by other means.

Change of purpose

Where we need to use your personal data for a reason other than for the purpose for which we collected it, we will only use your personal data where that reason is compatible with the original purpose.

Should it be necessary to use your personal data for a new purpose, we will notify you and communicate the legal basis which allows us to do so before starting any new processing.

6. Data Sharing

Why would we share your personal data with third parties?

We will share your personal data with third parties where we are required by law, where it is necessary to administer the relationship between us or where we have another legitimate interest in doing so.

Which third-party service providers process your personal data?

‘Third parties’ includes third-party service providers, i.e. IT, professional advisory, and banking services.

All our third-party service providers are required to take commercially reasonable and appropriate security measures to protect your personal data. We only permit our third-party service providers to process your personal data for specified purposes and in accordance with our instructions.

What about other third parties?

We may share your personal data with other third parties, for example in the context of the possible sale or restructuring of the business. We may also need to share your personal data with a regulator or to otherwise comply with the law.

7. Transferring personal data outside the European Economic Area (EEA)

We will not transfer the personal data we collect about you outside of the EEA

8. Data security

We have put in place commercially reasonable and appropriate security measures to prevent your personal data from being accidently lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so.

9. Rights of access, correction, erasure and restriction

Your duty to inform us of changes

It is important that the personal data we hold about you is accurate and current. Should your personal information change, please notify us of any changes of which we need to be made aware by contacting us, using the contact details below.

What are your rights with personal data?

  • Request access to your personal data. This enables you to receive details of the personal data we hold about you and to check that we are processing it lawfully.
  • Request correction of the personal data that we hold about you.
  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have exercised your right to object to processing (see below).
  • Object to processing of your personal data where we are replying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this basis. You also have the right to object where we are processing your personal information for direct marketing purposes.
  • Request the restriction of processing of your personal data. This enables you to ask us to suspend the processing of personal data about you, for example if you want us to establish its accuracy or the reason for processing it.

If you want to exercise any of the above rights, in the first instance email our data protection point of contact.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly either unfounded or excessive. Alternatively, in such circumstances, we may refuse to comply with the request.

We may need to request specific information from you to help us to confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.

10. Right to withdraw consent

In the limited circumstances where you may have provided your consent to the collection, processing and transfer of your personal data for a specific purpose (for example, in relation to direct marketing that you have indicated you would like to receive from us), you have the right to withdraw your consent for that specific processing at any time. To withdraw your consent, please write to or email our data protection point of contact.

When we have received notification that you have withdrawn your consent, we will no longer process your personal information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law.

11. Changes to this notice

Any changes we may make to our privacy notice in the future will be provided to you via our website at www.wyevalleybrewery.co.uk.

This privacy notice was last updated on 25th May 2018.

12. Contact us

If you have any questions regarding this notice, or if you would like to speak to us about the manner in which we process your personal data, please email Michelle Churchill at [email protected]

You also have the right to make a complaint to the Information Commissioner’s Office (ICO), who are the UK supervisory authority for data protection issues, at any time. The ICO’s contact details are as follows:-

Information Commissioner’s Office

Wyecliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF


T: 0303 123 113 (local rate) or 01625 545 745

W: https://ico.org.uk/concerns

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16 November 2018 @capenhurstkid It'll be our Monthly Special in cask next November :)
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Call +44 (0)1885 490505 [email protected]
Company number 2830022.
VAT number 401504414.